The CCRLisms are the why behind how we do things.
The company culture at CCRL is based on these 21 philosophies. They are the core principles that drive our decision-making and unite us around a culture of excellence.
01
one
Own It to Resolve It
If a problem finds you, you own it to resolve it. You can solve it from start to finish, or hand it to the right person. See it through to the end and follow up to make sure it is resolved. Don’t say “That’s not my job,” or “THEY should handle it.” YOU are the THEY!
02
two
The Customer is Always Right
Well, not always, but the customer IS always the customer, and your goal is to make them a CCRL fan for life. Listen and acknowledge their point of view. Wow them with friendly service, deliver on promises, and say “Yes” whenever possible.
03
three
Conflict Can be Good
Passionate conversation inspires new ideas and creates growth. We love that here! Share your point of view and listen to the perspective of others. Remember, there is often more than one right way.
04
four
Change Happens Here
We are always looking to improve the business, our processes, and our people. Approach your work with a constant and never-ending improvement mentality. Challenge the status quo!
05
five
Mean People Suck
This is self-explanatory. Gossip, drama, and negative behavior bring down our team. Focus on the positive.
06
six
It's Either Done or It's Not Done
There is no in-between. Nothing waits until tomorrow. Get it done!
07
seven
Do the Right Thing
It’s never about who is right, it’s about what is right. Stick to the highest level of integrity. When you see or hear something that goes against our core values, say something and squash it immediately.
08
eight
Phone First
Phone conversations get better results than text messages or emails, which can be cold and are often misinterpreted. So make the call FIRST!
09
nine
You Have the Power
Every member of our team can be involved in the decisions that affect them. You have the right to call a meeting to discuss a change to any policy that you believe would better meet the needs of our team or customers. All doors are always open!
10
ten
Be a CCRL Advocate
Whether you are at work or at play, you are the face of CCRL. By being your best self, showing up on time with a smile, and behaving in a manner others will respect, you will attract other great team members and future customers to love CCRL.
11
eleven
Second Chances
Success lies in learning from mistakes, so be kind and patient. We allow second chances here!
12
twelve
We Are Diversity
No matter who you are, where you come from, or what you believe in — we celebrate you!
13
thirteen
Welcome Aboard
It’s tough to be the new kid on the block, so we have appointed YOU as the Welcoming Committee! When a new team member comes aboard, introduce yourself, have lunch with them, and go the extra mile to extend a warm CCRL welcome.
14
fourteen
Follow the System
How do we know it works? Because we’ve been there before. Follow the system 100% of the time and you will be successful here. Have an idea to improve the system? Speak up!
15
fifteen
Strive for Five
We should always strive to provide a "5-star" experience for both our customers and our contractors.
16
sixteen
Share Our Success
All team members are representatives of our brand! Follow us on social media and share our successes with your network. With your help our reach grows exponentially. Spread the word!
17
seventeen
Don't Know or Don't Care?
When something goes wrong, it’s one or the other. If you don’t know that is completely our fault and we will make it right. If you don’t care, that’s on you.
18
eighteen
Everyone Contributes to Our Mission
At CCRL, we are all part of driving success. Be proud of the work we do to help customers improve their homes, and share our mission whenever you can. By telling our story, you’re helping to build our reputation and impact.
19
nineteen
Focus on the Solution
When you are faced with a problem, ask these questions:
1.Where are we now?
2.Where are we going?
3.How are we going to get there?
20
twenty
Have a Growth Mindset
Challenge yourself. Believe you can change, grow, and accomplish new things. If you catch yourself saying “I can’t do that,” add “yet” to the end!
21
twenty one
Have Fun!
If you don’t know what that means, we’ll teach you!
